Rebrand letter and approval service 

We offer the opportunity to rebrand our products under your local brand name and assist you throughout the Rebrand approval process. 

Below, you will find the necessary steps to make this happen:

1. The rebrand approval process begins with a request from the customer. If the product remains unchanged except for its name, additional testing is generally not required. However, for certain OEMs, the colour and even the bitterant level must be specified for the approval. Part of this proof includes a certification for rebrand approval, issued by Arteco, free of charge, based on criteria such as historical sales volumes, forecasted sales, and our strong relationship with the customer. The certification has a validity period, partially linked to the OEM approval letter and partially to our (Arteco's) business terms. The renewal process after expiration varies by OEM, with most requiring an updated certification letter.

    

2. This certification must be submitted along with the official request for rebrand approval to the OEM contact person. Depending on the OEM, this can be submitted via standard post, email, or through a web portal. Some OEMs do charge a fee for their service, which can be different for first time approval and renewals. In some cases, an annual fee may be required.

    

3. A coolant sample may be required for testing and in some cases, even the water used for dilution must be submitted for analysis.

Note: If a rebrand approval is required further in the supply chain, the same process applies. The seller issues a rebrand approval for the customer, which must be submitted to the OEM along with the original rebrand certification. Learn more about our approvals and reblending.